It’s not easy for an aspiring female entrepreneur to make it big in this competitive business world nowadays, but hey, there’s nothing you can’t achieve if you take the time to develop a strong plan of attack, and if you stay passionate no matter what. In fact, you have the chance to truly outshine your male counterparts by building a killer personal brand, as a well as a strong corporate brand for your business.
The key is to follow the rules of contemporary brand-building that not only include the brand-building process itself, but also the brand dissemination and marketing strategies that will improve the visibility of your personal and corporate brands. With that in mind, let’s take a look at the best ways you can build a recognizable female entrepreneur brand as a business leader, and how you can market it to the world efficiently and effectively.
Every brand needs a strong visual identity that’s going to make the person and the company stand out in an oversaturated marketplace. Nowadays, people not only don’t know whom to trust, but they’re also having trouble remembering brands and business leaders, simply because there are too many of them in every industry and every niche – after a while, all of them start to blend together. Needless to say, you mustn’t allow your personal brand to become a part of this group of forgettable faces, which is you need to focus on creating a memorable visual identity first.
Start by making a business logo design that embodies your values, personality, business, and your personal flair. You can play around with typography logos, picture logos, or a combination of the two, but the most important thing is that it provides a clear value proposition from the start. Remember that your visual identity needs to be memorable, which also means that it needs be simple and straightforward. If you can’t draw your logo from memory, then it’s probably too complicated.
The visual identity is only a single part of a memorable brand – the other is your unique brand personality. A brand’s personality embodies the values and core beliefs that shape your strategies and business model, but it also embodies the distinct tone of voice that you use to communicate with your customers, partners, and audience in general. These elements of a winning personal brand should also be present in your visual identity, which also means that you need to portray your brand the right way.
Everything from the way you walk to the way you talk should be completely tailored to your brand’s personality, and the goals you hope to achieve with it. Depending on the niche you’re operating in, you’ll want to come off as friendly and approachable, or maybe even reserved and strictly professional if you’re looking to create a personal brand of a business “shark”. It all depends on your entrepreneurial goals.
When it comes to marketing your brand, always keep in mind that visual content is typically much more relevant to the modern consumer, and that visual elements tend to be much more memorable than lines upon lines of text. Yes, you do need to have written content on your website and in all of your marketing materials, but why not integrate it into a visual format to keep things more engaging and contemporary?
Your goal should be to convey the right message through an engaging content format, which is it’s a good idea to work with experienced designers like Infostarters that specialize in creating branded infographics, illustrations, and comprehensive marketing collateral that brings form and function together, and allows you to market to your online and offline audiences. Remember, the modern consumer doesn’t have the patience for lengthy brand copy, but they love a good piece of visual content.
Nowadays, it’s not just enough to publish regularly on your own website – you have to be present on all relevant marketing channels in the online and offline realms. You should include every marketing channel that makes financial sense into your dissemination strategy if you want to expand your brand’s reach, build trust and brand authority, and inspire potential partners and customers to reach out. You can do this by sharing amazing content for free on social media and prominent forums in your niche, and by sending it via email, and even direct mail to your existing and potential customers.
On a final note, it’s important that you stay consistent. Consistency is the key to branding success over the long term, so make sure that your visuals and personality are consistent both online and offline, and that your marketing team has the resources necessary to manage and maintain all of the communication channels on a regular basis. Over time, your audience and customers will notice you, start to follow you and engage with your brand, and ultimately reach out to you because of your authoritative and trustworthy image.
To build success in the modern entrepreneurial world, a woman has to be bold, driven, and passionate, but she also has to have a strong personal brand. After all, you will grow your business through personal connections, networking, and recommendations, so be sure to follow these tips that will help you build and market your brand to achieve your goals.